Selling vitamins in China can be a massive challenge for retailers. For starters, the country has stringent regulations regarding the marketing of vitamins and other dietary supplements. This prevents manufacturers from advertising their products as cures for common diseases or as miracle cures for everything from acne to premature graying hairs. However, this doesn’t mean you should pack up your bags and retreat back to your ol’ home country. The good news is that Chinese consumers are growing more tech-savvy by the day. They understand how software like Facebook and Instagram can influence their buying habits, which is why they’re increasingly turning to online shopping platforms such as Alibaba to buy daily consumable goods instead of actual brick-and-mortar stores. In this blog post, we’ll share some useful tips on how you can sell vitamins in China so that you don’t go broke in the process!
Focus on Selling Through Online Stores
You want to sell vitamins in China, but you’re not entirely sure how you’ll be able to do it? Don’t let this hold you back! Selling vitamins on Chinese online stores is actually quite simple, as long as you have a professional online marketing strategy in place. In fact, we’ve seen retailers who barely have any online presence easily sell millions of dollars of products through Chinese e-commerce platforms. Moreover, Chinese consumers are increasingly turning to online shopping platforms such as Alibaba to buy daily consumable goods instead of actual brick-and-mortar stores. In this blog post, we’ll share some useful tips on how you can sell vitamins in China so that you don’t go broke in the process!
Showcase Your Brand’s Values and Benefits
Before you invest in creating a vitamin promo video and start spending money on advertising, you want to make sure you have a solid product to promote. In other words, you first want to showcase the benefits of your vitamins so that Chinese consumers know why they should buy them from you. To do this, start by listing down all the health issues your target customers are experiencing. Then, use these health issues to list down the benefits of your vitamins. For example, if your primary target customers are people who are battling with skin issues like acne, inflammatory acne scars, and adult acne, you can mention that your vitamins will help them fight against these issues.
Use Video Marketing to Capture Attention
Videos are a great marketing medium for a number of reasons. This is especially true if you’re trying to sell vitamins in China, as Chinese consumers are increasingly turning to online shopping platforms such as Alibaba to buy daily consumable goods instead of actual brick-and-mortar stores. In this blog post, we’ll share some useful tips on how you can sell vitamins in China so that you don’t go broke in the process! Customers love watching product demonstrations and reviews. If you have the resources and time, you can setup a video studio to produce high-quality videos for your brand. Moreover, you can also incorporate product shots and product demonstrations into your weekly or monthly sales emails so that when customers click on these emails, they immediately see a product demo.
Test Different Pricing Strategies
If you’re selling vitamins at a low price, will Chinese consumers be able to tell that they’re getting a deal? Or will they think that the vitamins are of poor quality and therefore not be interested in buying them? This is a common pricing challenge that many brands face when they’re trying to sell vitamins in China. The best solution to this pricing challenge is to test different pricing strategies. One pricing strategy you can try is to price your vitamins at the factory’s retail price and then add an extra 10% on top of this retail price. This way, you can test how Chinese consumers react to different pricing strategies. You can also experiment with different discounts as well. For example, you can offer a 10% discount during the month of May, followed by a 20% discount on June’s sales, and end the month with a 30% discount.
Stay Updated With Latest Tech Trends
The Chinese market is a hugely tech-savvy market and this trend is only set to continue. With this in mind, you want to make sure your brand is as tech-savvy as possible so that you can stay one step ahead of your competitors. Moreover, if you have a website, you can easily optimize it to work as an online marketing platform. For example, you can install a responsive website that’s compatible with all mobile devices. This will help you keep up with the latest mobile technology trends and ensure that your product pages are optimized to perform well on mobile devices. You can also use software like Shopify to manage your online store. This software provides a host of features that will help you build your brand and drive more sales.
Vitamins can be difficult to sell in China, but it can be done! To succeed, you’ll need to focus on selling your vitamins through online stores and showcase your brand’s values and benefits. To do this, you’ll also want to use video marketing to capture attention, test different pricing strategies, and stay updated with latest tech trends. We hope these tips will help you sell vitamins in China. If you have any questions or comments, feel free to share them in the section below!